Dataxet was founded in 2020 on the belief that the media intelligence industry could deliver far greater marketing and communication value. 2 years, 4 countries and 1,000 customers later, our vision is coming to life across Asia. We’ve been fortunate to experience many highlights along our journey so far. With our relentless investment in people, technology and research, we’ll continue to add milestones that reflect the customer value we’re adding every day.
Dataxet founded by industry leaders David Liu and Jason Lee. Their unique blend of deep media intelligence, marketing and strategy expertise set the stage for a new type of offering in the category.
Completed angel round funding for initial stage of the roll-up strategy. The company founders and key management team participated in this round.
Acquires Sonar Platform in Indonesia and NAMA in Malaysia, providing Dataxet with advanced integrated intelligence and media monitoring capabilities.
Dataxet launches joint venture with Truescope in Singapore
Becomes official member of AMEC, the world’s foremost industry association for media intelligence measurement and evaluation practices.
Private equity firm, Ethemba Capital, invests into Dataxet to fund its regional expansion plans and long-term technology developments.
Dataxet acquires Infoquest, Thailand’s largest media intelligence provider.
In further recognition of Dataxet’s world-class, enterprise scale capabilities, we become accepted as members of FIBEP.
EVO™ is launched, Dataxet’s new strategic framework turning real-time, mass scale data into actionable, business-critical insights.
Dataxet announces brand relaunch to align group companies across SEA and create a unified regional offering.
The Dataxet group consists of market leading companies across Asia. They bring deep cultural, category and communications expertise to our local and regional customers.
dataxet:infoquest is the leading media intelligence company and news agency in Thailand. Our offering is:
State-of-the-art integrated media intelligence platform providing real-time insights and analytics. Our offering is:
dataxet:nama provides best-in-class media intelligence in Malaysia and Singapore. Our offering is:
Real-time media insights that empower communications teams to achieve their business and communication goals. We offer:
Our people have been the driving force on our journey from startup to regional leader. While the team is diverse in background and skills, we all share a customer-first, value-added approach to growing our business.
Chief Executive Officer Dataxet
Chief Data Officer and Managing Partner Dataxet
Chief Technology Officer Dataxet
Chief Financial Officer Dataxet
Chief CX Officer Dataxet
Chief Strategy Officer & Managing PartnerDataxet
Managing Director dataxet:sonar
Managing Director dataxet:infoquest
Managing Director Truescope Singapore
Managing Director dataxet:nama
Let's talk about what media intelligence can do for you
Let's talk about what media intelligence can do for you
David is an accomplished professional in the media, marketing, data and communications industries with over 30 years of experience. He started his career at leading global advertising agencies McCann-Erickson and Saatchi & Saatchi. As CEO of Aegis Carat Asia Pacific, he grew the network from 3 to 12 operations while creating the leading media agency in Asia Pacific. He became a leading figure in the media intelligence industry while Chief Executive of iSentia Asia and creating Dataxet. Dataxet is David’s vision to create the first Asia-based media intelligence company and become the leading provider in the region.
Jason has been in the media, data and marketing management sector for more than a decade. In 2011, Jason joined Brandtology, a leading social listening intelligence service in Asia-Pacific, which was acquired as part of the larger Isentia network in 2010. In the early years of his tenure in Isentia Brandtology, Jason handled several blue-chip clients across the Asia-Pacific region such as UOB, Samsung, RIM, General Electric and Singtel. He is now leading Dataxet’s mission to ensure that data strategy, management and quality deliver the greatest customer and commercial value.
Amien founded Sonar Platform and became the group Chief Technology Officer following the acquisition by Dataxet. He brings over 15 years of experience in digital marketing technologies, ad-tech, analytics and big data. Amien led the deployment of cutting edge data-driven solutions for both prominent local Indonesian SMEs and multinational companies. In his role as CTO, Amien leads tech development, policy and innovation as Dataxet expands our footprint across SEA.
Joseph is an experienced financial professional with more than 10 years of experience. He started his career as an auditor with KPMG and has held stints as finance manager for ISS Facility Services and subsequently Isentia. As part of Isentia’s Asia leadership team, Joseph was regional finance business partner providing counsel and metrics to country managers to aid in business development. This was critical in the strong financial performance across the various markets under his charge.
Veronica has extensive experience in the communications and media intelligence industry. Her ability to seamlessly manage change and keen eye for detail make her perfectly suited for the dynamic media marketplace. Veronica’s focus on customer success is at the heart of how she ensures great customer experiences and long-term relationships.
Rob is a global strategy leader who has worked across brand, creative, media and communications agencies. In Asia Pacific, he helped transform Aegis Carat from a media agency to a leading provider of strategic communications services. He has pioneered integrated strategy and research practices across communication disciplines for top tier brands such as adidas, Microsoft and P&G. At Dataxet, he is focusing on frameworks that turn real-time, mass scale data into brand activation insights.
Michael is an accomplished executive with 15+ years of experience in corporate sales, media, and technology. He has gained expertise across B2B sales, brand communication, and marketing strategy while working with industry leaders such as Sinar Mas Land and Lamudi. Michael has built a consistent record of managerial success by using his comprehensive knowledge of media, tech, and management to shape superior business outcomes for customers.
Pannee has more than 30 years of experience in media intelligence and news businesses. She has led dataxet:infoquest to become a leading company in Thailand offering tools and solutions for social listening, media monitoring, media analysis and actionable insights.
She has cultivated a rich and close-knit network of media people in both Thailand and abroad throughout her career. Under her supervision, dataxet:infoquest is recognized as one of the most reliable and accurate news sources for business, executives, and investors in Thailand.
Kelvin is a senior business leader with a strong track record leading commercial, government and strategic business functions. His experience across both client and agency media intelligence roles enables Kelvin to deliver solutions focused on customer goals and value. He leads all commercial and marketing functions of Truescope Singapore.
Chris brings deep industry expertise having had media intelligence roles in operations, client management and business development. As Business Director at Isentia, Chris built relationships across public sector and MNC customers to grow the Malaysian business 50% year on year. When Dataxet acquired NAMA, Chris joined to lead dataxet:nama and bring our new age integrated offering to market.