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Reimagining media intelligence

From pandemic to pan-regional: our journey from startup to leader.

Our Story

Dataxet was founded in 2020 on the belief that the media intelligence industry could deliver far greater marketing and communication value. 2 years, 4 countries and 1,000 customers later, our vision is coming to life across Asia. We’ve been fortunate to experience many highlights along our journey so far. With our relentless investment in people, technology and research, we’ll continue to add milestones that reflect the customer value we’re adding every day.

Milestones….

March 2020

Launch of Dataxet

Dataxet founded by industry leaders David Liu and Jason Lee. Their unique blend of deep media intelligence, marketing and strategy expertise set the stage for a new type of offering in the category.

Angel_Round
May 2020

Angel round of funding

Completed angel round funding for initial stage of the roll-up strategy. The company founders and key management team participated in this round.

June 2020

Sonar & Nama acquisitions

Acquires Sonar Platform in Indonesia and NAMA in Malaysia, providing Dataxet with advanced integrated intelligence and media monitoring capabilities.

June 2020

JV with Truescope

Dataxet launches joint venture with Truescope in Singapore

Dataxet_Amec
October 2021

AMEC membership

Becomes official member of AMEC, the world’s foremost industry association for media intelligence measurement and evaluation practices.

December 2021

Complete institutional funding round

Private equity firm, Ethemba Capital, invests into Dataxet to fund its regional expansion plans and long-term technology developments.

Infoquest-acquisition
December 2021

Infoquest acquisition

Dataxet acquires Infoquest, Thailand’s largest media intelligence provider.

fibep
May 2022

FIBEP membership

In further recognition of Dataxet’s world-class, enterprise scale capabilities, we become accepted as members of FIBEP.

evo dataxet
June 2022

EVO is launched

EVO™ is launched, Dataxet’s new strategic framework turning real-time, mass scale data into actionable, business-critical insights.

August 2022

Rebrand announcement

Dataxet announces brand relaunch to align group companies across SEA and create a unified regional offering.

Group of Companies

The Dataxet group consists of market leading companies across Asia. They bring deep cultural, category and communications expertise to our local and regional customers.

Thailand

dataxet infoquest logo

dataxet:infoquest is the leading media intelligence company and news agency in Thailand. Our offering is:

Comprehensive Data

360-degree monitoring solutions across social, online and traditional media from thousands of domestic and international sources.

In-Depth Expertise

Our experienced team has been providing insights and analytics to top tier customers across key industry sectors for over 20 years.

Advanced

Our world-class integrated platform brings powerful visualizations, analytics and insights to critical marketing and communication challenges.

Full-Service

Additional services include press release distribution to local and global media outlets; and our news agency reporting real-time relevant stories on the stock market, finance, the economy, investments and world news.

Indonesia

dataxet sonar logo

State-of-the-art integrated media intelligence platform providing real-time insights and analytics. Our offering is:

AI-Enabled

To deliver mission critical insights and automated reports based on social conversations, digital content and traditional news coverage.

Full Range

Innovative modules provide next gen insights into Influencer Management, Social Marketing and Influencer Management.

Complete Coverage

Across the full spectrum of Social, Digital and Mainstream sources.

Pioneering

We have a history of innovative firsts, like including eCommerce and Tik Tok data on their platform.

Malaysia

dataxet nama logo

dataxet:nama provides best-in-class media intelligence in Malaysia and Singapore. Our offering is:

AI-enabled

Our integrated platform turns news, influencer content and conversations into real-time data visualizations and actionable insights.

Insight-driven

We use our extensive local market expertise to ensure customers are fully informed and empowered to act.

Comprehensive

We offer a full range of listening, monitoring and analytic services covering social media, multilingual print, broadcast and online news sources.

Customer-first

Additionally, we’re dedicated to providing every customer with a great experience that helps them get the most value from our services.

Singapore

truescope logo

Real-time media insights that empower communications teams to achieve their business and communication goals. We offer:

Top-tier Talent

We’ve built a team of the best developers, product designers, data analysts, and industry experts to ensure every client receives industry leading performance.

Next Gen Solutions

Our platform delivers data and insights at the speed of news and conversations. Advanced automation features and intuitive UX/UI enable clients to tailor information and communication to their specific needs.

Smart Information

Our industry feeds deliver highly curated, hyper-relevant data to your dashboard - being in the know and ahead of the curve has never been more efficient.

Group Capabilities

As a Dataxet partner, we bring unrivaled industry expertise and customer value to every engagement.

Dataxet partners with industry leaders to deliver greater value

We’re proud to have achieved partnerships with the world’s leading industry associations so quickly after launching our brand. It’s rewarding to see that our operations here in Asia are being recognized on the global stage.

Meet the team

Our people have been the driving force on our journey from startup to regional leader. While the team is diverse in background and skills, we all share a customer-first, value-added approach to growing our business.

David-Liu

David Liu

Chief Executive Officer Dataxet

Jason-Lee

Jason Lee

Chief Data Officer and Managing Partner Dataxet

Amien-Krisna

Amien Krisna

Chief Technology Officer Dataxet

Joseph-Wong

Joseph Wong

Chief Financial Officer Dataxet

Veronica-Hu

Veronica Hu

     CX Director      Dataxet

Robert-Kabus​

Robert Kabus

Chief Insight Officer & Managing Partner Dataxet

Evasari-Sitorus

Evasari Sitorus

Managing Director dataxet:sonar

Pannee-Yongpiyakul​

Pannee Yongpiyakul

Managing Director dataxet:infoquest

Kelvin-Koh

Kelvin Koh

Commercial Director Truescope Singapore

Chris-Seto

Chris Seto

Managing Director dataxet:nama

Speak to us

Let's talk about what media intelligence can do for you

Let's talk about what media intelligence can do for you

David-Liu

David Liu

Chief Executive Officer : Dataxet

David is an accomplished professional in the media, marketing, data and communications industries with over 30 years of experience. He started his career at leading global advertising agencies McCann-Erickson and Saatchi & Saatchi. As CEO of Aegis Carat Asia Pacific, he grew the network from 3 to 12 operations while creating the leading media agency in Asia Pacific. He became a leading figure in the media intelligence industry while Chief Executive of iSentia Asia and creating Dataxet. Dataxet is David’s vision to create the first Asia-based media intelligence company and become the leading provider in the region.

Jason-Lee

Jason Lee

Chief Data Officer and Managing Partner : Dataxet

Jason has been in the media, data and marketing management sector for more than a decade. In 2011, Jason joined Brandtology, a leading social listening intelligence service in Asia-Pacific, which was acquired as part of the larger Isentia network in 2010. In the early years of his tenure in Isentia Brandtology, Jason handled several blue-chip clients across the Asia-Pacific region such as UOB, Samsung, RIM, General Electric and Singtel. He is now leading Dataxet’s mission to ensure that data strategy, management and quality deliver the greatest customer and commercial value.

Amien-Krisna

Amien Krisna

Chief Technology Officer : Dataxet

Amien founded Sonar Platform and became the group Chief Technology Officer following the acquisition by Dataxet. He brings over 15 years of experience in digital marketing technologies, ad-tech, analytics and big data. Amien led the deployment of cutting edge data-driven solutions for both prominent local Indonesian SMEs and multinational companies. In his role as CTO, Amien leads tech development, policy and innovation as Dataxet expands our footprint across SEA.

Joseph-Wong

Joseph Wong

Chief Financial Officer : Dataxet

Joseph is an experienced financial professional with more than 10 years of experience. He started his career as an auditor with KPMG and has held stints as finance manager for ISS Facility Services and subsequently Isentia. As part of Isentia’s Asia leadership team, Joseph was regional finance business partner providing counsel and metrics to country managers to aid in business development. This was critical in the strong financial performance across the various markets under his charge.

Veronica-Hu

Veronica Hu

CX Director : Dataxet

Veronica has extensive experience in the communications and media intelligence industry. Her ability to seamlessly manage change and keen eye for detail make her perfectly suited for the dynamic media marketplace. Veronica’s focus on customer success is at the heart of how she ensures great customer experiences and long-term relationships.

Robert-Kabus​

Robert Kabus

Chief Insight Officer & Managing Partner : Dataxet

Rob is a global strategy leader who has worked across brand, creative, media and communications agencies. In Asia Pacific, he helped transform Aegis Carat from a media agency to a leading provider of strategic communications services. He has pioneered integrated strategy and research practices across communication disciplines for top tier brands such as adidas, Microsoft and P&G. At Dataxet, he is focusing on frameworks that turn real-time, mass scale data into brand activation insights.

Evasari-Sitorus

Evasari Sitorus

Managing Director : dataxet:sonar

Eva is a passionate digital media leader with diverse career experience in top tier publishing, communication and research agencies such as Nielsen, Mindshare and OglivyOne. Her dedication to adding customer value has helped her grow agency revenue via award-winning work. She is currently leveraging her digital measurement expertise to raise the bar on how our industry evaluates media intelligence performance and impact.

Pannee-Yongpiyakul​

Pannee Yongpiyakul

Managing Director : dataxet:infoquest

Pannee has more than 30 years of experience in media intelligence and news businesses. She has led dataxet:infoquest to become a leading company in Thailand offering tools and solutions for social listening, media monitoring, media analysis and actionable insights. 

She has cultivated a rich and close-knit network of media people in both Thailand and abroad throughout her career. Under her supervision, dataxet:infoquest is recognized as one of the most reliable and accurate news sources for business, executives, and investors in Thailand.

Kelvin-Koh

Kelvin Koh

Commercial Director
Truescope Singapore a Dataxet partner company

Kelvin is a senior business leader with a strong track record leading commercial, government and strategic business functions. His experience across both client and agency media intelligence roles enables Kelvin to deliver solutions focused on customer goals and value. He leads all commercial and marketing functions of Truescope Singapore.

Chris-Seto

Chris Seto

Managing Director : dataxet:nama

Chris brings deep industry expertise having had media intelligence roles in operations, client management and business development. As Business Director at Isentia, Chris built relationships across public sector and MNC customers to grow the Malaysian business 50% year on year. When Dataxet acquired NAMA, Chris joined to lead dataxet:nama and bring our new age integrated offering to market.