Dataxet has won seven awards at the 2026 AMEC Global Communication Effectiveness Awards: one Gold, one Silver and five Bronze, across five categories. Work from all four of the group's markets, Singapore, Indonesia, Malaysia and Thailand, is among the winners. The awards were presented on 5 November at Church House Westminster in London.

Gold for AI measurement with Le Minerale

The top honour went to Dataxet and Le Minerale, Gold winners in Best Use of AI in Communication Measurement for “Turning Fragmented Social Data into Competitive Evidence”. In announcing the award, AMEC highlighted how the entry tackles a core challenge for measurement: making social data useful as evidence.

The winning entries

  • Gold, Best Use of AI in Communication Measurement: “Turning Fragmented Social Data into Competitive Evidence”, with Le Minerale (Indonesia)
  • Silver, Best Use of Measurement for a Single Event or Campaign: “Turning K-pop into Brand Preference: A Data-Driven Framework for Sponsorship Optimisation”, with Visa (Singapore)
  • Bronze, Best Use of Measurement for a Single Event or Campaign: “From Visibility to Influence: Measuring TCEB’s MICE Positioning”, with the Thailand Convention & Exhibition Bureau (Thailand)
  • Bronze, Best Use of a Measurement Framework: “Beyond Volume: A Measurement Framework for Qualifying a Communications Crisis”, for a client entry submitted anonymously (Malaysia)
  • Bronze, Best Use of Social Media Measurement: “Using Social Measurement to Close the Competitive Gap”, with Le Minerale (Indonesia)
  • Bronze, Best Use of Social Media Measurement: “Beyond Conversation Volume: Identifying Reputation Risk”, with Bluebird (Indonesia)
  • Bronze, Best First Steps on a Measurement Journey: “From Monitoring to Measurement: Turning Social Media Sentiment into a Board-Level KPI”, with Bluebird (Indonesia)

Beyond volume, towards evidence

Several of the winning entries share a theme: moving past the raw count of mentions to measurement that informs decisions. The work ranges from qualifying the real scale of a communications crisis and identifying reputation risk to turning social media sentiment into a KPI for board-level discussion and turning K-pop fandom into brand preference for a sponsor.

Dataxet congratulates Le Minerale, Visa, the Thailand Convention & Exhibition Bureau, Bluebird and its Malaysian client, and thanks the teams in each market whose work was recognised.

About the AMEC Awards

The AMEC Awards are run by AMEC, the International Association for the Measurement and Evaluation of Communication, and recognise the most effective use of measurement and insight in communications worldwide. Dataxet has been an AMEC member since 2021. The wins follow the announcement last month that Dataxet had been shortlisted in all four of its markets.

Founded in 2020, Dataxet is a media intelligence group operating in Singapore, Indonesia, Malaysia and Thailand. Its teams combine AI-enabled monitoring of news and social media with analyst expertise to help brands and public bodies understand their communications and measure their effect.