Insights Helping Brands Compete in the Attention Economy
For Enterprise brands and Government offices, media intelligence data is becoming the core source of audience and communication insights. These timely insights into consumers, competitors, content and culture are critical for helping marketing and PR campaigns command attention, engagement and impact.
Insights Reports
Our teams leverage their sector expertise and the DXT:360 platform to transform big, real-time data into insight reports that help customers elevate communication and campaign performance:
Reports For Marketers, PR & Communications
Reputation
Brand Health
Crisis
Competitive
Media Landscape
Sector Trends
Measurement Reports
Knowing what happened is good, but understanding why is essential to turning learning into results. Our measurement reports:
Uncover what’s driving campaign performance
Provide context into how competitors gaining or losing traction
Identify where content and channel improvements can be made
Custom performance analysis through our proprietary ComQuest™ product
Custom Reports
Every brand and organization has unique challenges they need to address in order to achieve their Marketing and PR aspirations. Our insight teams can tailor reports meet any challenge, including:
Insights Into Outperforming Key Competitors
Deep Dive Into Audience Perceptions and Motivations
Optimizing Content Across Social Channels
Thanks to the team, we are able to capture social media conversations that came from customers—whether it’s a compliment or feedback—without asking them to mention our account. We are also able to assess our Share of Voice each month which we can use to improve the contents of our owned and paid social media channels.